Heebner said there is a good reason the RamBox is late: It was no simple task to get the first-in-segment feature from the drawing board to the production line. Some dealers, who think the RamBox will be more popular than Dodge anticipates, had complained that the RamBox should have been available from the start.

The official production launch at the first plant, in Warren, Mich., was Sept. Louis North truck plant, the second plant to ramp up for production of the Ram. The RamBox is available only on trucks made at Chrysler LLC's St. The RamBox will not be available on the first 2009 Rams but will arrive in dealerships around Nov. A lockable box on each side of the truck bed capable of storing anything from shovels to 240 12-ounce beverage cans, with enough ice to keep them ready for a party. The storage feature has three elements:ġ. Heebner said Dodge expects about 20 percent of buyers of the 20 crew cab to order the RamBox. Dodge has set the option price on its RamBox lockable storage feature at $1,895, said John Heebner, senior manager of product marketing for the Dodge Ram.

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